APU Brand Standards

The Division of Strategic Communication and Engagement is responsible for protecting and promoting the Azusa Pacific brand identity, which anchors on our commitment to cultivating difference makers. As a university community, we have many opportunities each day to help protect and promote the brand, and just as many chances to damage it. Before you say, write, type, text, tweet, or post something, it is important to remember that you are representing the brand.

Whether you are working with our office on a project or reaching out on behalf of the university to your audience, we invite you to review and become familiar with the Azusa Pacific University brand standards.

• Accessibility Guidelines
• Design (including logo use)
• Editing and Writing
• Social Media
• Undergraduate Admissions Content and Style Guide
• Visual Storytelling
• Email Signature Generator

If you have any questions, contact us for more information.