Public Relations

The public relations division of Strategic Communication and Engagement provides accurate and current information about Azusa Pacific University to print, broadcast, and online media representatives. By building relationships and distributing materials (including news releases, media alerts, and pitch letters) the public relations team communicates the university’s mission and purpose through the promotion of programs, scholarships, experts, and events.

Public Relations Terms

Distribution Materials — Any mention of distribution materials includes news releases, media alerts, and pitch letters that are sent to media contacts to garner coverage.

Media Alerts — This proactive tool consists of a brief one-page alert that offers the media a simple overview of the who, what, where, when, why, and other facts of an upcoming event.

News Releases — These one-to-two page tools are the primary method of keeping reporters informed about APU’s major upcoming events, scholarly achievements, national honors, additions of new programs and staff, and donations and grants.

Pitch Letters — This proactive letter uses persuasion to generate media interest. Typically hooking the reader in the opening paragraph, the rest of the letter provides a supporting argument to confirm interest.

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