APU Introduces New Athletic Marks, Including Cougar Mascot

Azusa Pacific University will officially launch new athletic marks this fall. For the first time in APU history, its celebrated athletic programs will have a cohesive set of unified athletic marks, including a Cougar and a new “AP” logo with a modern design twist to build even greater affinity among students, alumni, faculty, staff, and the broader community.

“We are excited to launch these athletic marks across campus in the coming weeks. In the same way that we strive in athletics to honor our storied past while pursuing even greater levels of excellence, this cohesive, fresh, and modern look is a powerful affirmation of our APU branding,” said Gary Pine, athletic director. “We are eager to see our student-athletes, fans, and the entire APU community decked out in the new marks as they root on our Cougars!”

Azusa Pacific's new athletic mark

The marks will debut on merchandise in the Campus Store and on athletic gear beginning with the new school year. The marks will be introduced to the community at the annual Faculty/Staff Kickoff event on August 21 and during Welcome Weekend, August 23-25,  when new students and their families arrive on the campus.

The development of this exciting new suite of athletic identity marks resulted from extensive research and involved key partnerships between the Athletic Department and other key university divisions.

The Azusa Pacific Cougar symbolizes the dedication and strength of Azusa Pacific athletes and the entire Azusa Pacific community. The new mark has the Cougar looking forward into the future with a deep sense of purpose, inspiring confidence and leadership.

 

Azusa Pacific's Athletic Department builds relationships which inspire transformation of student-athletes through experiencing Christ and cultivating competitive excellence, equipping men and women who are ready to serve and prepared to lead. The university has 18 men's and women's sports teams with more than 450 student-athletes each year. Azusa Pacific has claimed 48 national championships and 113 conference championships.