Undergraduate Admissions Content and Style Guide

The Division of Strategic Communication and Engagement has created the research-driven Undergraduate Admissions Content and Style Guide (PDF) to help our campus partners engage prospective students in fresh, relevant ways. The guide covers topics such as themes, color palette, fonts, design elements, photography, social media, and more, sharing best practices for reaching and building relationships with Gen Z audiences. We recommend that APU’s various departments, offices, and schools rely on this helpful resource when crafting content targeted at the traditional undergraduate population.