Career Options

Careers for Marketing Majors

  • Marketing Coordinator/Specialist
  • Digital Marketing Specialist
  • Creative Assistant
  • Social Media Marketing Manager
  • Web Content Writer/Content Manager
  • Sales Representative
  • Retail Marketer
  • Marketing Project Manager
  • Brand Manager or Product Manager
  • Account Coordinator
  • Marketing Analytics Specialist
  • Marketing Communications Coordinator
  • Media Buyer/Planner
  • Market Researcher

Starting Salary1

A marketing major graduate's typical starting salary is $35,692. The typical salary after 10–19 years is $68,242.

Job Titles of People with a Marketing Degree

  • Group Vice President, The Clorox Company
  • New Product Content Manager, Apple Computer
  • Sales Pricing Analyst, Miller Brewing Company
  • Market Development Manager, W. H. Freeman
  • Services Marketing Specialist, IBM
  • Manager, Customer Relationships/Easiplay Brand, SA Lotteries
  • Events Coordinator, Le Cordon Bleu
  • President, Allstar Incentive Marketing
  • Director, Network Marketing, American Express
  • Project Manager at adCenter Group, Microsoft
  • Marketing Analyst, AT&T Wireless

Note: This information is current for the 2023-24 academic year; however, all stated academic information is subject to change. Please refer to the current Academic Catalog for more information.


  1. Salary information is provided for general reference only. APU does not guarantee the accuracy of the figures listed, and cannot predict or promise a specific salary for any graduate. For the most current salary estimates, please visit
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