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Marketing Major

Study Marketing at Azusa Pacific University

You’ll graduate prepared for effective, customer-oriented communication and a solid business foundation. You’ll gain a theoretical academic education integrated with practical marketing and job-related skills, which is ideal for building a career. Learn ethical marketing techniques, and leave APU with the tactical and philosophical tools you’ll need to communicate value and meet customer needs.

Program at a Glance

The School of Business and Management cultivates students' skills, faith, and character to become business leaders who inspire change.

Upcoming Events

APU One Day

  • March 8, 2024

Application Deadline

Early Action        (Freshmen Only)

  • November 15

Regular Decision

  • March 1 priority application deadline
  • June 1 final deadline
  • August 1 final transfer deadline

Apply Now

Program Information

  • Program Units: 63

Location

  • Azusa (Main Campus)
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Yellow Ribbon and Military Friendly School

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Gain Hands-on Experience

  • Explore how marketing is evolving in today’s online world.
  • Participate in internship opportunities, leadership positions, and marketing projects with community businesses and nonprofit organizations.
  • Examine the intersection of the Christian faith and marketing practices.

By the Numbers

1 of 126 Best Western Colleges according to Princeton Review's 2023 Best Colleges Guide
10 :1 Student-to-faculty ratio
100 % of incoming students receive financial aid

 

Get Started

Bailey smiling

Bailey Wilson '18: If the Lord Leaves a Door Open, Run Through It

With her degree, Bailey Wilson ’18 opened her own food truck, Bondi Bowls, successfully running her business in several states.

Program Details

The marketing major equips students with solid functional skills in business and strong marketing skills that emphasize a dynamic synergy built upon traditional marketing components with innovative digital and social media marketing. These skills can be used to obtain an internship and secure many types of marketing-related opportunities in industry, positioning them to be influencers in the digital market space.

Browse the tabs below—if you have questions, visit the Student Services Center page, and we’ll make sure you get the info you need.

Current APU Students Applying to the School of Business and Management

Currently, students must meet the following requirements:

  • Priority for fall admission to the School of Business and Management will be given to students who have completed 12 units of study at APU and submitted an application for admission to the School of Business and Management prior to the March 1 application deadline, who are currently enrolled in APU’s spring semester, and hold a minimum cumulative grade-point average of 2.70.
  • MATH 110 College Algebra or MATH 151 Applied Calculus or MATH 161 Calculus must be completed with a B- or better (C- or better for Business Management majors).
  • Upper-division courses (BUSI 300-499) require admission to the School of Business and Management and may not be available to students outside the School of Business and Management, except as required by other majors.

International Students

International students must meet the following requirements:

  • The admission requirement for international students with English as a second language (ESL) is a minimum TOEFL score of 600. The School of Business and Management specifies that the TOEFL Test of Written English (TWE) and TOEFL Test of Spoken English (TSE) be included in the TOEFL assessment score since these are critical to the success in business.
  • Priority for fall admission to the School of Business and Management will be given to students who have completed 12 units of study at APU and submitted an application for admission to the School of Business and Management prior to the March 1 application deadline, who are currently enrolled in APU’s spring semester, and hold a minimum cumulative grade-point average of 2.70.
  • MATH 110 College Algebra or MATH 151 Applied Calculus or MATH 161 Calculus must be completed with a B- or better (C- or better for Business Management majors).
  • Upper-division courses (BUSI 300-499) require admission to the School of Business and Management and may not be available to students outside the School of Business and Management, except as required by other majors.

To learn more, visit apu.edu/international/.

Transfer Students

  • Transfer applicants must make an appointment with a School of Business and Management academic advisor prior to enrolling in BUSI courses.

To learn more, visit apu.edu/undergraduate-admissions/transfer/.

You might think that a private college education is beyond your reach, but there are many financial resources available to help make an Azusa Pacific education a reality. APU students may take advantage of three basic types of financial aid: scholarships and grants, education loans, and student employment.

Scholarships and Grants

Scholarships and grants are considered “gift aid” and do not require repayment. They can come from federal, state, or private sources. Scholarships are typically merit-based, meaning they are awarded depending on demonstrated academic ability or other specific talents.

Scholarships are often available from sources outside of APU. You can search for these scholarships through websites such as finaid.org or fastweb.com. The Student Services Center is sometimes notified of scholarships available through APU departments or local organizations, and can provide information about any available scholarships on request.

Education Loans

Education loans are usually repaid after graduation, may be deferred until after graduate school, and often have very low interest rates.

Military Benefits

Military members—and in some cases their spouses and dependents—qualify for financial assistance covering tuition, housing, and books. Azusa Pacific is a Yellow Ribbon University and Military Friendly School, so you can be confident that you’ll receive the benefits and flexibility you need to complete your education.

Student Employment

On-campus student employment is available for students needing additional income to pay for education-related expenses. APU students also find work off campus in the surrounding community.

Net Price Calculator

We’re committed to helping families understand early in the college search process the value of the APU experience and options for affordable financing of a top-tier Christian university education.

Now that you’re familiar with the financial aid opportunities available to APU students, it’s time to estimate what your true cost may be to attend Azusa Pacific. Remember, estimations are only as accurate as the information you provide. Click on the Net Price Calculator button below to begin.


Net Price Calculator

 

To view specific requirements and coursework information, visit the current academic catalog:


  • Azusa Pacific University is accredited by the WASC Senior College and University Commission (WSCUC).
  • IACBE

Featured Faculty

Patricia Skalnik

Patricia Skalnik

Director, Marketing and Entrepreneurship; Associate Professor

Stacy Brecht

Stacy Brecht

Assistant Professor

Mark Wm Cawman

Mark Wm Cawman

Chair, International Business, Marketing, Digital Marketing, and Entrepreneurship; Associate Professor

Career Outlooks and Outcomes

Note: This information is current for the 2024-25 academic year; however, all stated academic information is subject to change. Refer to the current Academic Catalog for more information.

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